Dan Sullivan of The Strategic Coach says entrepreneurs, “Make it up, make it real, and make it recurring.” He doesn’t mean that the CEO does all these things. Instead, he or she is the architect, the author, the symphony composer.
So you’re not the person actually making it real as Dan says. Your Free Agent CFO™ instead is helping to make your dream become real.
In the CFO coaching program, you’re doing the work. But in the consulting relationship, I’m a player-coach. I’m doing the work you have chosen to delegate.
