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Small Business CFO Coaching and Consulting

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What is the Role of the CEO?

Dan Sullivan of The Strategic Coach says entrepreneurs, “Make it up, make it real, and make it recurring.” He doesn’t mean that the CEO does all these things. Instead, he or she is the architect, the author, the symphony composer.

So you’re not the person actually making it real as Dan says. Your Free Agent CFO™ instead is helping to make your dream become real.

In the CFO coaching program, you’re doing the work. But in the consulting relationship, I’m a player-coach. I’m doing the work you have chosen to delegate.

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About Mark Gandy

Since I couldn't make it to the big leagues, I settled for the next-best job - accounting and corporate finance. I began my career with KPMG Peat Marwick and followed that gig with various corporate finance roles at some amazing Missouri-based businesses.

Today, I do my own thing as a Free Agent CFO™ where I help scores of small to mid-sized businesses as their CFO. Would you like to be next?

Mark Gandy
Founder of G3CFO

  • Start or Keep Growing Your Business with a CFO
    • Overview
      • Do You Need a CFO?
      • What is a Free Agent CFO™?
    • CFO Coaching
      • CFO Coaching Overview
      • What is the Coaching Process?
      • The Roles in CFO Coaching
      • Where Does CFO Coaching Take Place?
      • The Purpose of CFO Coaching
    • CFO Consulting
      • CFO Consulting Overview
      • What is CFO Consulting?
      • What is the Role of the CEO?
      • Where is the Work Performed?
      • The End Game of CFO Consulting
    • CFOing
      • What is the CFOing Model?
      • CFOing, What and When
      • Workout Situation
      • Acquisitions
      • Filling In
    • About Mark Gandy
      • Introduction
      • Background
      • LinkedIn Profile
      • Quora
      • It’s Time to Get Started

Does Your Small Business Really Need a CFO?

The G3CFO answer may surprise you.

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