CEOs love sales. Heck, CFOs probably love sales even more. But I still hate these messages unless I know the plan calls for increases on the top line.
I used to ask, “Why the increase?” The typical response was, “Well, I’m not sure. We just had a good month.” When I get that feedback, then I can rest assured that the sales increase is merely random.
So I quit asking.
No, I’m not trying to rain on anyone’s party. But stay with me–you need to be able to answer the “why” behind your sales increase. There might be a compelling story, maybe not.