I love simple rules of thumb, especially when they hold many grains of truth behind their simplicity. The Rule of 75 in grocery stores is nothing new in larger chains, but what about the small proprietor who owns 5-7 locations or a few more? Do we chuck the rule, or do we need to adhere to it as closely as possible?
Not only are we going to break down this rule for small chains, but I’m also going to provide some interesting insights from a 1990s grocery playbook that I consider to be the best ever put on paper, created by one of the most notable names in the industry.
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