Financial Analysis

Reducing Revenue Projections to a Single Formula Is Problematic

Updated onAugust 16, 2026 Reading Time: 1 minute

CEO: Just give me a projection. I need one now. I need a number.

Me:

CEO: I didn’t hear you. Can you get me a number?

Me:

CEO: Mark, did you hear me?

Of course I did. Would you like to hear my response back to her? Don’t worry, it’s family-friendly. My response did lead to a CEO a-ha moment. Through habit, she still asks for a number, but when she catches herself, she knows what the projections should now look like.

G3VIP

To read this article, you need to log in as a G3VIP.

Mark Gandy

Mark is one of the pioneers in the CFO and Controllership professional services industry having launched his practice in 2001. Today, he teaches CEOs and CFOs critical financial leadership and management concepts so that they can continue to grow and prosper in times of adversity, transition, and renewal. He is also the host of the CFO Bookshelf podcast.