Henry Ford’s car-making operation is what I call an ATM machine on steroids. He didn’t just make cars; he printed cash on demand as long as he could.
His overarching strategy was simple. Sell lots of cars for a low margin. Was he right or wrong? Or does it matter?
On the other hand, we have Ferrari, Porsche, and Lamborghini selling low volumes at the highest margins in the industry.
In a small business, what is the right strategy? Who decides?
Sorry, I’m no expert on this matter. But I can peek behind door number one, door number two, and possibly a third door to support an answer to that question.
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