Leadership

Here is the Most Strategic Role in the CPG Supplements Industry

Updated onAugust 19, 2026 Reading Time: 1 minute

The Critical Role in CPG Supplements Business

I’ll give you a hint. The most strategic role in the CPG supplements industry is not the COO. It’s certainly not the CFO, not even close.

You might be thinking, “Is it the marketing manager or the CMO?” Is that a question or a conviction?

I have a very strong opinion on this topic, and even if the role I have in mind is second most important, it’s a role that I bet 99% of all CPG supplement businesses are ignoring based on either 1) lack of awareness of the role or 2) lack of know-how for this highly strategic position.

G3VIP

To read this article, you need to log in as a G3VIP.

Mark Gandy

Mark is one of the pioneers in the CFO and Controllership professional services industry having launched his practice in 2001. Today, he teaches CEOs and CFOs critical financial leadership and management concepts so that they can continue to grow and prosper in times of adversity, transition, and renewal. He is also the host of the CFO Bookshelf podcast.